I was interviewed by Christopher Guly at The Bottom Line about a timely and relevant topic that most of us prefer to avoid thinking about. Given our increasing acceptance of cloud-based storage, how do you handle the aftermath of a security breach? Here is a short excerpt:
Marketing and branding specialist Sandra Bekhor says companies needs to "drop the act" and "get off their high horse" that they're "impenetrable fortresses" - even in a crisis. "Nobody believes that," she says, "so they better have a real plan with measurable promises and milestones that must be followed through to the letter in order to rebuild trust.
"They also have to show that the lesson learned is not only to fix the problem but to put in place a system to catch things they didn't foresee earlier.
"It's about providing ethical leadership and putting clients' interests before their own."...
- Sandra Bekhor, Toronto
President, Bekhor Management
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