LinkedIn will be opening their blogging platform to all members shortly. Should you use it? If you do, what should you do with your existing blog?
Here are three ways to juggle your blog with LinkedIn's blogging platform:
- For SEO purposes, switch it up. Even if you're writing for the exact same audience on your blog and on LinkedIn, change about 20% of the content. Google doesn't like to read the same thing twice!
- Post your article to your blog first. You own your blog. You don't own the LinkedIn blogging platform. So, make it clear to Google that you're the owner of your content.
- LinkedIn has developed blogging guidelines. While you follow can those guidelines for articles shared on its blogging platform, maintain the mix of articles that readers enjoy on your blog. They are part of its character and interest.
The LinkedIn blogging platform may extend your reach. But your blog is part of your firm's equity. Don't jeopardize its value by writing for someone else.
And if you don't already have a blog but are considering trying out the LinkedIn platform, maybe now is the time to start one!
- Sandra Bekhor, Toronto
President, Bekhor Management
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